Archive for October, 2010
Off The Quad Launches at Indiana University – New Digital Media Company Expands College Lifestyle
Greenwood Village, Colo. – Off The Quad, a new digital media company honing in on the college lifestyle, announced the launch of its free, email-based publication at Indiana University yesterday. Catering to college students between the ages of 18 and 35, the subscription based email publication has targeted college campuses nationwide. Off The Quad’s (OTQ) once-a-day emails feature best-of recommendations on popular restaurants, stores, events, bars, music, movies, websites, and more, delivering the best of college life, daily. Indiana makes Off The Quad’s fifth market entrance and counting, since its national launch in early September.
“We’re very excited to expand our reach into Indiana University as we close up our first month of successful operations,” David Rich, CEO and founder of Off The Quad, states. “We’re very pleased with the growth of our subscriber base as we see our email open rates demonstrate that we’re really connecting with our readership.”
In addition to its email publication, Off The Quad features a dedicated website, located at http://www.offthequad.com, which supplements the content of its once-a-day emails. Here, readers can sign-up for Off The Quad’s local and national editions. However, as college readers continue the conversation online, Off The Quad’s social media channels are growing, including Facebook (www.facebook.com/offthequad) and Twitter (www.twitter.com/offthequad).
Posted by eBrand Media Public Relations Department in New Advertising Media on October 27th, 2010
“Super Cookies” – New Web Code Draws Concern Over Privacy Risks
By TANZINA VEGA
In the next few years, a powerful new suite of capabilities will become available to Web developers that could give marketers and advertisers access to many more details about computer users’ online activities. Nearly everyone who uses the Internet will face the privacy risks that come with those capabilities, which are an integral part of the Web language that will soon power the Internet: HTML 5.
The new Web code, the fifth version of Hypertext Markup Language used to create Web pages, is already in limited use, and it promises to usher in a new era of Internet browsing within the next few years. It will make it easier for users to view multimedia content without downloading extra software; check e-mail offline; or find a favorite restaurant or shop on a smartphone.
Most users will clearly welcome the additional features that come with the new Web language.
Posted by eBrand Media Research Department in Marketing, Trend Tracker on October 11th, 2010
Customer Service Is Crucial To Repeat Business and Profitability
According to the American Express Global Customer Service Barometer, 61% of Americans report that quality customer service is more important to them in today’s economic environment, and will spend an average of 9% more when they believe a company provides excellent service.
However, only 37% of Americans believe that companies have increased their focus on providing quality service:
* 27% feel businesses have not changed their attitude toward customer service.
* 28% say that companies are now paying less attention to good service.
Posted by eBrand Media Research Department in Customer Centric, Guerrilla Marketing on October 7th, 2010
Apple to make new iPhone for Verizon
THE WALL STREET JOURNAL/NEWSCORE
Apple plans to begin mass producing a new iPhone by the end of 2010 that would allow Verizon Wireless to sell the smart phone early next year, The Wall Street Journal reported Wednesday.
Apple plans to begin mass producing a new iPhone by the end of 2010 that would allow Verizon Wireless to sell the smartphone early next year, The Wall Street Journal reported Wednesday, citing people briefed by Apple.
The new iPhone would be similar in design to the iPhone 4 currently sold by AT&T but would be based on an alternative wireless technology called CDMA used by Verizon, these people said. The phone, for which Qualcomm is providing a key chip, is expected to be released in the first quarter of next year.
An Apple CDMA iPhone would spell the end of the exclusive U.S. arrangement that Apple and AT&T have had since 2007, when the original iPhone debuted.
Separately, Apple is also developing a new iPhone model, said people briefed on the matter.
To read more, go to wsj.com
Posted by eBrand Media Research Department in Gadgets & Gear on October 6th, 2010