Archive for May, 2010
Check out the new eBrand Interactive logo for soon to be launched site redesign!
Posted by eBrand Media Public Relations Department in eBrand Interactive on May 24th, 2010
Tabcom, LLC chooses eBrand Media to manage a critical digital marketing channel for its Garden division.
Pets United rebranded as Tabcom, LLC to better reflect its growing number of diversified e-commerce businesses. After months of research, and a thorough investigation of competing agencies, Tabcom, LLC chose eBrand Media, and its long-time technology partner, to manage search engine marketing for its Garden.com division. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“We’re extremely proud to have won the business of Tabcom. We understand that when a company chooses our agency, they are, in essence, entrusting, at least in part, their hopes and goals to my team and me. Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on May 17th, 2010
Be Helpful, Attract Prospects: 6 Social Marketing Tactics
SUMMARY: Still confused about what to do in social media? Try thinking about what your prospects need help with, and then show them how you can be the helper they’re seeking.
Check out these six social marketing tactics used by a professional services firm to show how helpful, responsive and accessible they can be. Includes tips on monitoring Twitter conversations, subscribing to LinkedIn Answers, and keeping tabs on journalists to get lots of free media mentions.
Eric Majchrzak, Marketing Manager, Freed Maxick & Battaglia, CP, knows that customer service can make or break a professional services firm. He says that client dissatisfaction with how they’re treated by a firm is one of the top two reasons businesses look for a new CPA.
So when social media emerged as a new communications channel, Majchrzak and his team saw a chance to highlight their firm’s helpfulness, responsiveness, and accessibility — and generate leads in the process.
“Social media makes our marketing intrinsically more helpful to prospects — it’s a two-way dialogue,” says Majchrzak. “That dialogue helps, too, in positioning our firm and reinforcing our value. We’re accessible 24-7, through live chat, LinkedIn, Twitter…hey, we’re worth the bucks.”
They began their social marketing efforts in 2005 with LinkedIn, blogs, and Wikipedia, then added Facebook in 2009 and Twitter in 2010. Along the way, this social media exposure helped increase website visits 35%-40% each year, and helped generate millions of dollars in new revenue since 2004.
The goal of being helpful guides the team’s social media outreach, and is one of the reasons the efforts helped generate online leads. Here are six specific tactics they use to ensure they’re helping their prospects:
Posted by eBrand Media Research Department in Social Media on May 10th, 2010