Archive for February, 2010

African-Americans Major Influence in Tech, Media and Buying Power

According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a 35% increase versus 2008.

The “African Americans Revealed” study of more than 80,000 African-American consumers on multi-media engagement and digital applications, shows African-Americans are very tech savvy, with roughly 31% of African American discretionary spending dollars, or $39 billion, going toward the purchase of computers, cell phones and electronics – a proportionally higher percentage when compared to non-African-Americans.

African Americans:

* Spend more weekly time online (18 hours) than watching television (15 hours)
* 93% go online traditionally via their PC’s, while 76% access the web via their cell phones
* 60% have downloaded music, a TV show, movie or ringtone in the previous month
* 50% regularly update and access a social networking account

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Legit Web sites team up with shady operators

The link below leads to an example of why we created the “Online Social Responsibility” fan page on Facebook. In the article it’s noted that Fandango, after paying a hefty fine due to its relationships with unscrupulous web loyalty programs, has instituted a number of safeguards within its site and has ended its relationships with those programs. Fandango said it is “pleased to play a leadership role…to promote responsible marketing practices for the e-commerce industry related to online membership programs.” eDebit Pay aka EDReporting, when busted by the Feds for “piggy-backing” paydays loans with its debit cards, started a “web ethics” site, and advertised itself as a ethcis leader. 

These companies and these actions make it harder for the rest of us to make an honest living.

The pupose of the “Online Social Responsibility” fan page is to create an awareness that the web is an environment, and like the three dimensional world around us, it’s vulnerable to pollution, and other types of degradation. We want to create an association of companies that care about the future of the web. This is still a work in progress. Much needs to be defined and, in fact, we depend on your thoughts and opinions. We’d like it if you became a fan of “Online Social Reponsibility”. 

The article, Legit Web sites team up with shady operators

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The eBrand Media “Online Social Responsibility” Facebook fan page

eBrand Media endorses Online Social Responsibility for the purpose of creating an awareness that the web is an environment, and like the three dimensional world around us, its vulnerable to pollution, and other types of degradation. Therefore Online Social Responsibility not only applies to interactions between marketers, companies and users of the web, along with our relationships with one another on Social Networks, but also to the interaction between the eyes, mind, feelings, and thoughts. eBrand Media will always support freedom passionately but we’re ardently against immoral means of manipulation meant to cause an action that an end-  user will later regret.

Online Social Responsibility is about connecting with individuals, companies and organizations who abide by the principles of transparency, honesty, and fair play. Our code of ethics and our beliefs are the conscience, heart, and backbone of eBrand Media. Companies who affirm Online Social Responsibility live by the core values listed on the next page.  Do you? 

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