Archive for January, 2010
Clarity, clarity, clarity. And when you think you’ve given your website guest enough…give some more!
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users’ experience.
Millions of dollars are won or lost in these first few moments a visitor spends on your site. So in this issue of MarketingExperiments Journal, we’ll explore what can be done in this very short period of time to increase the probability of converting those visitors into customers.
All of the complex analysis and formulaic methodologies used by our scientists to create optimized pages that deliver triple-digit conversion gains can be summed up in three simple words…Clarity Trumps Persuasion