Archive for October, 2009
eBrand Interactive delivers highly successful website assessment and optimization reports!
Company Overview:
eBrand Interactive is the agency division of eBrand Media , a leading think-tank which is the genesis for a number of the most effective marketing tactics used on the web today. Our goal is to help companies to not only build their internet presence but to function in a more efficient and cost effective manner. We help clients optimize their online business in a number of ways. For example, we manage paid search, Yahoo! Paid Inclusion and shopping comparison websites for blue chip companies like Zappos, Tiger Direct, Shoplocal.com and Gifts.com among others, and we manage display advertising, and Can-Spam compliant e-mail campaigns, for many name brands as well.
We’re now offering to use our years of experience, and our knowledge bank, which includes a vast array of case studies to improve your company’s website for the purpose of providing an enriched environment for your guest which will result in an increased conversion rate and added revenue for your company.
We’ve studied, and worked on, thousands and thousands of websites and we’ve learned why some sites are more effective than others. In a very real sense, you’ll benefit from “second mover” learning’s. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget on “discovery” testing to understand what website elements need to be improved or eliminated so that your site delivers a maximum conversion rate.
Introduction:
You’re spending real money driving traffic to your website but what kind of results do you have to show for it? Are people abandoning their shopping cart before they’ve ordered? Are your visitors leaving the site quickly? Are you having difficulty identifying the problems?
We’ve successfully tackled these kinds of challenges for more than 8 years. As industry experts we’ve created profitable websites generating many millions of dollars in annual revenue for our clients. At eBrand Media, we’ve helped improve dozens of e-commerce sites across multiple product categories.
With an eBrand Media Website Assessment, you’ll get a comprehensive, expert review of your site’s ability to satisfy and sell. We’ll provide you with page-by-page recommendations for a more effective website.
We’re passionate, experienced marketers and we’ll dive in and identify the changes that matter – the ones that can make your site more usable and prime it for conversions.
Posted by eBrand Media Public Relations Department in Website Optimization, eBrand Interactive, eBrand Media on October 16th, 2009
Effective January 1st, 2010, Yahoo! will no longer support the Paid Inclusion (SSP) program!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
As you’re probably aware, Yahoo! announced a strategic alliance with Microsoft, which is wending its way through the federal regulatory process, and which would position Bing to be the search and monetization engine for both companies. Yahoo! would focus on its strengths as a producer of Web media sites, from finance to sports, as a marketer and a leader in on-line display advertising that accompanies published Web sites.
It appears that Microsoft is pressuring Yahoo! to drop its successful and highly profitable Paid Inclusion program. The Paid Inclusion program has been a compelling and dependable source of revenue for advertisers. It consistently delivers a return on ad spend that surpasses Google, Yahoo Search, and Bing.
I can only guess that Microsoft is adopting Google’s view of ethical internet behavior and is dropping the program because it believes that it is duplicitous to allow companies to buy PPC advertising in an area of the web page that has been traditionally reserved for “free” or “organic” listings. It may fear that an association with a program that has been as controversial as the SSP program may degrade the value of the brand.
Posted by Tom Polanski in Tom Polanski, Trend Tracker on October 16th, 2009
eBrand Media Research: Tweeting more ubiquitous and trends older than other digital socializing
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.
John Martin, CEO of Crowd Science, notes that “Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are… not so surprising… the bottom line is that either type of activity takes a driver’s attention away from the road.”
The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.
According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.
Posted by eBrand Media Research Department in Marketing, Social Media, Twitter on October 9th, 2009