Archive for October, 2009
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, eBrand Interactive, Marketing on October 26th, 2009
Frustrated Romantic Creates Infomercial To Find True Love….
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The e-mail below came in today and its cute as can be. The guy is real, the links are real, and it looks like his quest is real. He gives “relationship marketing” a whole new meaning. If he doesn’t find love, he’ll probably find a good marketing gig. He asked me to help him out and I am. Who hasn’t been a little unlucky in love. I hope you enjoy Tim. He’s fun.
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Hello Tom,
Because you’re listed as covering social media and networking, I’m wondering if my story is of interest. Can you please let me know?
**************Pitch Begins***************
Frustrated, determined romantic creates his own infomercial to find true love. Tim Goggin, a 32-year-old currently single entrepreneur, decides to take the boldest action in his life and create a web-based infomercial and landing page to find the right woman for him. His goal is to create a viral spread of the video and website so that the right woman responds.
In a move out of a romantic comedy yet to be made, Goggin decided that in order to find the right woman for him, he needed to do something no one else had done… …create an infomercial. Find the woman he’s been searching for. The odyssey begins.
*********************************
Now that I’ve stated the pitch, let me tell you more about who I am and why I did what I did. Dating is a frustrating, horrible, wonderful, amazing nightmare. This my way to cut through the wasted dates straight through to the woman I will spend the rest of my life with.
I recently was covered on the San Diego Fox affiliate. It’s available at: http://www.fox5sandiego.com/news/kswb-love-infomercial,0,377129.story
In order for this crazy plan to work, I need to get the word out on my infomercial and well, me. The infomercial along with interviews are available now at http://www.TimWow.com. Also, I’m available for interviews most weekdays and weekends. Is this of interest to you?
Can you help me get the word out?
I’ve included a press release at the bottom of this email. Please call me or email me with any additional questions.
Thank you in advance,
Tim Goggin
“TimWow”
http://www.TimWow.com
Posted by Tom Polanski in Mojo Social: Meet, Mix & Match, Relationship Marketing on October 24th, 2009
FTC’s New Endorsement Guidelines: 6 Key Areas to Examine
SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing.
We highlight six key areas that every marketer should examine to ensure they’re not crossing the line into deceptive practices. Includes advice for playing it safe when using bloggers for endorsements and product reviews.
The Federal Trade Commission this month released an updated version of its Guides Concerning the Use of Endorsements and Testimonials in advertising. Marketers who use testimonials or social media should read them closely with their attorneys.
The Guides become effective Dec. 1, and while they are not laws, they explain how to avoid an investigation by the FTC for deceptive advertising.
“There is never going to be something like this that is perfect. I can almost guarantee you that [the Guides] will continue to evolve,” says Paul Rand, President-Elect, Word of Mouth Marketing Association.
We read the Guides and interviewed several industry experts to understand what this information means for your marketing. Below, we dig into the key areas that deserve the most attention.
Please note: We are not lawyers. Any changes you make to your use of testimonials should not be based on this article alone. Be sure to speak with your attorney.
Posted by eBrand Media Research Department in Marketing on October 22nd, 2009
eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!
eBrand Media, through its agency division, eBrand Interactive, manages lead generation (CPL) and cost per acquisition (CPA) campaigns for a large roster of Tier 1 advertisers. However, eBrand Interactive is a full service online advertising agency. It is not an affiliate. We’ve spent many millions of dollars refining an advertising formula that delivers superb traffic which is superior to any affiliate network in that our campaigns produce premium conversions, at a greater ratio, with reduced declines and chargeback’s.
The CPA/CPL division was created to take the next step in the optimization of our clients’ advertising efforts. The two main elements in the successful generation of sales that hit your targeted metrics are the quality of the advertising and optimization of the program. We have the ability to scale campaigns to a high volume when successful. We’ve worked with, and continue to work with, some of the largest B2C and B2B advertisers online.
In a very real sense, your company will benefit from “second mover” advertising. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget trying to find placements that convert. We’ve learned which advertising converts into new clients and which advertising burns through money.
To be clear we’re partnered with superior Tier 1 portals, publishers, networks, and databases. We can target your offer to the right audience geographically, demographically, and behaviorally. Every person will have given permission through a double opt-in process. Your audience will have given permission because of a genuine interest in, or a need for, your offer.
With eBrand Interactive you can rest assured that your brand will be placed in front of the premier audiences and that a conversion will lead to a greater life-time value. We’ll target people who match audience criteria in quality sites like iVillage, About, Yahoo, and Baby Center, among others. Your offer will only be shown once to a consumer and we never incentivise people to respond to an advertisers offer.
Our targeting process consists of 1600 data points on consumers including demographic, geographic, transactional and behavioral data. We will place your offer in front of the most relevant consumers. Every time a consumer submits to your campaign, our targeting engine will optimize in real time to find similar consumers to show your campaign to.
Lead Generation Campaigns (for E-commerce Sites Too):
We’ve created, launched, and successfully manage, double opt-in, lead generation campaigns for many nationwide brands. These companies continually seek to keep their e-mail data bases fresh with new sign-ups so that they have volumes of virgin records to market to, and because eBrand Interactive CPL campaigns often convert at a rate which beats their targeted CPA.
Posted by eBrand Media Public Relations Department in Advertising, eBrand Media, Marketing on October 20th, 2009