Archive for August, 2009
eBrand Media client, Gourmet Gift Baskets, will bake a 7,000 lb. cupcake!
GourmetGiftBaskets.com is breaking …..smashing…. the Guinness World Record for the Largest Cupcake on August 15th. The old record is 151 pounds and they are baking a cupcake right now that will weigh 7,000 pounds!
Most importantly, proceeds are being donated to the Susan G. Komen’s Breast Cancer Foundation.
Check out the Gourmet Gift Baskets cupcake page.
There are pictures available and anyone can download off the site– hit the button on the right with the down arrow to download the picture.
THE CUPCAKE WARS ARE SO ON!! TWO DUDES, A BAKER AND AN OVEN MAKER = RECORD 7000 LB CUPCAKE
And Raises Money For Susan G. Komen’s Passionately Pink For The Cure
Posted by Tom Polanski in Viral Marketing on August 12th, 2009
Search Wars – Google offers up a taste of “Caffeine”, its new search engine.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The “Search Wars” heat up as Luke Googlewalker escalates his battle with Darth Binger. At stake is the future of search and untold billions of dollars. What does this mean for SEM managers? What will happen the intrciate formula that Google uses to rank companies in bidded search? What will happen to advertisers? Stay tuned for “The Attack of the Clones”.
The Associated Press reported today that Caffeine will be faster, more accurate, and more comprehensive.
Posted by Tom Polanski in SEM on August 11th, 2009
eBrand Media Research Brief: Back-to-School shoppers look for coupons and sales first
According to the National Retail Federation’s 2009 Back to School Consumer Intentions and Actions Survey, by BIGresearch, back-to-school shoppers buy only what you need, check for coupons and sales, and grab perfect computer at the right price. The average family with students in grades Kindergarten through 12 is expected to spend $548.72 on school merchandise, down 7.7% from 2008. Total spending on back to school is expected to reach $17.42 billion. 2009 back-to-college and back-to-school spending combined will total $47.50 billion, says the study.
85% of Americans have made some changes to back-to-school plans this year, impacting spending, with 56.2% of back-to-school shoppers hunting for sales more often, 49.6% planning to spend less overall, 41.7% purchasing more store brand/generic products and 40.0% are planning to increase their use of coupons.
Others say the economy has impacted lifestyle decisions, with 11.4% saying children will cut back on extracurricular activities or sports and 5.7% saying that the economy is impacting whether their children will attend a private or public school.
Posted by Tom Polanski in Advertising, Marketing on August 10th, 2009