By Tom Polanski, EVP, eBrand Media and eBrand Interactive
We’ve recently completed an analysis of the website of a nationwide brand. The company was under the impression that it was their media plan needed optimization, when in fact, we proved that it was the web site that was failing them. They’re getting targeted, motivated traffic but the [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
We’ve been very busy here at the agency and we haven’t had much time to put towards the blog. For that I apologize. I was thinking (when not thing about marketing) that we’re lucky to be in this industry. Granted we’re in the business of making others rich while keeping only a [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’ve been a movie trailer buff for a long time. Without really being aware of it, I’ve always directed my team to use the elements of a good, effective movie trailer to build an e-mail creative around a clients offer. The e-mail is the “teaser”. It should be visually engaging and [...]

We are a little late on this, but WebCPA and Wall Street Journal report that Deloitte USA plans to layoff 900 staff or about 2% of its 45,000 US employees, according to their spokesperson Deborah Harrington. There seems to be no official statement that at least we can find on the Deloitte.com website. But we [...]

By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive
I’ve been asked over the years why eBrand Media and eBrand Interactive don’t issue press releases regarding our success stories and our new client acquisitions. In addition, more than one has wondered why we don’t attend any the industry shows. The long and short of it is that we’ve always put all of our money [...]