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Archive for August 15th, 2008

15
Aug

3 Simple Steps for creating a successful viral e-mail campaign to your house lists.

By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive
The case study that I’ve included to below got me to thinking that any advertiser could use the success principles InterContinental Hotels Group discovered to market to their house lists. They would just have to tailor the incentive to their offer. If it’s too [...]

Posted in Marketing by: Tom Polanski
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