eBizine: Advertising and Marketing Blog

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    Tom Polanski
    Vice President/Co-founder
    eBrand Media, Inc.

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    Founder & Owner
    iElectrify Web Services

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    Communications Coordinator
    BuildDirect Technologies, Inc.

    Mel Ronick
    President
    Stacks and Stacks

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    Managing Director
    AVID Commerce LLC

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    CEO/President
    Kazoo & Company Toys

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    BuzzBack Market Research

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    Director of eCommerce
    David's Cookies

    Lenka Keston
    Product Marketing Manager
    CouponWinner.com & SurfMyAds.com

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Archive for August 13th, 2008

13
Aug

SPAM CAMPAIGNS READ MSNBC.COM OR CNN IN “FROM” AND “SUBJECT” LINES

Posted: Wednesday, August 13 at 01:55 pm CT by Bob Sullivan
Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services. On Wednesday, e-mails that appeared to be from msnbc.com landed in inboxes worldwide, promising breaking news and confusing some recipients.
The spam [...]

Posted in Advertising by: Tom Polanski
No Comments

13
Aug

Clarity and Transparency Create Brand Loyalty and Life Time Value in Consumers.

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Clarity will always be valued over persuasion by savvy internet users.  We’ve all become cynical over the years. Much of it is due to constant marketing pressures.  Yet so many companies and marketers still insult us with “dog and pony shows” and obfuscation. If a company wants [...]

Posted in Customer-centric by: Tom Polanski
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