By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I included the word “potentially” in the title because testing are critical componants of any and every marketing campaigns. Below is a case study regarding testing that Ice.com did with their blog. What you learn form this case study may or may not directly apply to your company. 
SUMMARY
Are [...]

by Rob Jones, Marketing Coordinator, BuildDirect
In my last article, I talked about how to approach writing a blog.  And a lot of what I said applies here too with a lot of the same principles at work;

being personal by revealing our personality, values, and points of view in every article
being plain and conversational in our [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Rob Jones has written a several articles regarding blogging for business and I thought I’d jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the tactics discussed are applicable to [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I remember watching a grainy black and white film of Albert Einstein accepting his Nobel Prize in Physics in 1921. What struck me was that he expressed gratitude for his intuition which put him on the path to his great discovery. I’ve often wondered why he didn’t [...]