There are plenty of shiny objects available to the online marketer which can make us forget what will serve us best. That is, the traditional principles of speaking to an audience are still in place that should guide our strategies.

Mr. Antisdel mentioned yesterday that we’re missing an important category in eBizine…Strategy. Or more specifically strategy as it relates to the Internet as a marketplace.
In an e-mail exchange Stephen wrote, “this is the essential starting point for all of our client engagements. WorkingPerson.com, www.workingperson.com, is our case-study client that illustrates the importance and potential of [...]

Hello everyone!
My name is Rob Jones. I represent BuildDirect and I’d like to share my background, thoughts and experience with you. I’ll be setting some thoughts in writing here at eBizine. Thanks eBrand Media and everyone for the invitation to write for eBizine!
I’ve been working as an online marketer for over 3 years at BuildDirect, [...]

By Tom Polanski
eBizine is very pleased that Rob Jones had expressed an interest in contributing to the eBizine community.  We’re very impressed by the quality of his thinking and writing.  Mr. Jones has been in the marketing department of BuildDirect since 2005 where he found himself quickly caught up in the enthusiasm of working within a company that [...]

By Mel Ronick, President of Stack and Stacks
It seems to me that far too many small and mid market Ecommerce sites and, most likely, some major Companies as well, are following the premise of the movie “Field Of Dreams”.
If you recall, the plan was to “build it and they will come”. Vendors are offering complex, [...]