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    CouponWinner.com & SurfMyAds.com

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Archive for June 25th, 2008

25
Jun

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet.
For example, women are social people [...]

Posted in Advertising, Boomer Marketing, Marketing, Media Planning & Buying, Reaching Women, Relationship Marketing by: Tom Polanski
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