eBizine: Advertising and Marketing Blog
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    Tom Polanski
    Vice President/Co-founder
    eBrand Media, Inc.

    Sherice Jacob
    Founder & Owner
    iElectrify Web Services

    Rob Jones
    Communications Coordinator
    BuildDirect Technologies, Inc.

    Mel Ronick
    President
    Stacks and Stacks

    Stephen Antisdel
    Managing Director
    AVID Commerce LLC

    Diana Nelson
    CEO/President
    Kazoo & Company Toys

    Carol Fitzgerald
    President
    BuzzBack Market Research

    Dennis Consorte
    Director of eCommerce
    David's Cookies

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Archive for June, 2008

30
Jun

Tom Polanski and eBrand Media Introduce to Portland, Oregon - Google Analytics Seminars for Success

Who:  Justin Cutroni, global analytics expert, will unveil Google Analytics solutions to
effectively monitor online initiatives and drive business success on the web.
What:  Epik, a global analytics and optimization consultancy and Google Analytics
Authorized Consultant, comes to Portland, Oregon to instruct a two-day seminar
covering best practices for measuring and optimizing online marketing initiatives
using Google Analytics. Cutroni, Director [...]

25
Jun

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet.
For example, women are social people [...]

20
Jun

Why Best Buy Matched An Online Price No Questions Asked

By Tom Polanski
Simply put, they’re fighting to stay relevant in the minds and pocket books of the American consumer.  As Anthony Mirhaydari points out in the article below there are a number of reasons why Best Buy, despite the breathtaking revenue generated from the Federal stimulus package, could be in pain again soon.  One alternative [...]

16
Jun

Best Buy Matches Lowest Online Price. Trouble for Competing E-tailers?

By Tom Polanski
I underwent an extremely unusual purchasing process with a Best Buy located in Portland, Oregon. It could mean trouble for online electronics retailers.
I’ve been in the market for a replacement plasma display for the family room and since I’ve been a member of AVS Forum for over 5 years I decided to start my research [...]

13
Jun

Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.

By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]

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