Archive for May, 2008

“Start Negotiating” or “Make An Offer” Buttons On Sites Selling High Price Items

By Tom Polanski

eBrand Media has several e-tailers who sell high priced items through their websites.  It occurred to me the other day that there is one feature that really could benefit to our clients that is missing from the tens of thousands of sites we’ve visited; a “Start Negotiating” button placed under the “Buy Now” button for hard to sell items.  Why this capability hasn’t been developed yet, I don’t know.  I think that there may be tremendous upside to the development and testing of such a feature.  I imagine that a button of this type would not only reduce shopping cart abandons but enhance the shopping process for the end-user.

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Hey Teens! Flipping Burgers isn’t Your Only Option Anymore…

By Tom Polanski

It’s a painful realization for many teens:  money really doesn’t grow on trees.  But if you need some extra cash – you don’t have to look far.  In fact, you can start your own business almost for free.  All it takes is a little research, a dash of dedication and these five tips: Read the rest of this entry »

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How to Collect Amazing Testimonials and Success Stories from Your Customers

By Tom Polanski

When it comes to running a business, nothing helps convince new buyers to do business with you more than referrals, testimonials and success stories.  But how do you get these “gold nuggets” and how do you use them effectively?  Here’s how. Read the rest of this entry »

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The Start-Up Business Checklist – 10 Questions Every New Business Owner Needs to Ask Themselves

By Tom Polanski

So you’ve decided to start your own business – that’s great news!  Now you’re probably asking – “What’s next?”  There are a lot of different paths you can go down to help build your business success, but the very first thing you’ll want to do is lay out a marketing and start-up plan for yourself! Read the rest of this entry »

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