Archive for April, 2008
Do You Have What it Takes to Start Your Own Home Business?
By Tom Polanski
For many people, the idea of a home based business is a dream. Work when you want, where you want, and how you want. Go to work in your pajamas. Be your own boss. All of these sayings are based on a kernel of truth.
But with every business – and especially home-based businesses – there are some facts that simply never change. Since you’re the driving force behind the business, you have to know if you have what it takes to succeed. Do you? Let’s find out.
Posted by Tom Polanski in Home Based Business on April 18th, 2008
Is Your Business Thinking Green?
“Going green” is the buzzword of the decade, and it’s not just limited to recycling and hybrid vehicles. Customers are beginning to realize the unquestionable impact that global warming is having around the world.
This, coupled with the urge to become a more environmentally responsible citizen – is causing businesses in every sector to re-examine their products and services and to “think green”.
With this in mind, how do you create a more environmentally-friendly company – and broadcast that message to your buyers? Here are three easy ways to capture your share of the “green pie”:
Posted by Tom Polanski in Green Marketing on April 17th, 2008
What Exactly Is Guerilla Marketing and How Can You Use it in Your Business?
By Tom Polanski
To the untrained marketer, guerilla marketing might sound harsh, or even deadly. You might imagine soldiers battling it out and holding customers hostage across a war-torn sales floor. But in reality, guerilla marketing is a unique approach to selling that concentrates more on relationship development rather than a hyped-up pushy sales pitch.
Here are some of the main factors that set guerilla marketing apart from traditional marketing:
Posted by Tom Polanski in Guerrilla Marketing on April 16th, 2008
Reaching Out to Hispanics – How to Market to the Spanish-Speaking Population
By Tom Polanski
It’s hard to ignore the facts: The Hispanic market has more than doubled between 1990 and 2000 and continues to grow with no signs of a slowdown. Officially, they’ve surpassed African-Americans as the largest minority group in the United States.
As a whole, Hispanics are younger, and the middle to affluent classes are growing faster than any other ethnic group. With this in mind, how can you adjust your marketing and business plan to encompass this undeniable growth and market to the Hispanic population?
Posted by Tom Polanski in Marketing to Hispanics on April 15th, 2008
What to Know Before You Buy that Hot New Gadget or Gizmo
By Tom Polanski
If you’ve been on the internet for any length of time, you’ll quickly learn that there’s a LOT of neat stuff out there. iPods and iPhones, An MP3 player inside a pen, or even a Blackberry or Palm to store your information and keep appointments are all examples of the latest and greatest must-have gadgets to keep you organized and on schedule.
But what do you do with all that…stuff? How do you know if you really need that gadget or if it’s just a passing fad? One way is to use the Internet (also once declared to be just a passing fad!) to research before you buy. But what, exactly do you look for?
Posted by Tom Polanski in Gadgets & Gear on April 12th, 2008