Archive for March, 2008

What Every Baby Boomer Needs to Know About Starting a Home Based Business

By Tom Polanski

With retirement looming on the horizon, many boomers often consider starting a home-based business around a special hobby or skill they have.  If this sounds like you, there are a few important considerations to keep in mind before you “make the plunge” into entrepreneurship.

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Posted by Tom Polanski in Boomer Marketing on March 28th, 2008

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The Importance of the Customer-Centric Model in A Down Economy

By Tom Polanski

I’m happy to report that eBrand Media clients and partners continue to realize significant revenue increases in 2008 despite downbeat messages about “economic challenges facing consumer’s as a result of higher gas prices, lower home values and a jittery stock market.” In my opinion, a tighter economy will potentially create greater profitability for online retailers as more people look to the web for savings and convenience. These consumers will augment those who already use the internet as their first choice for commerce.

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Posted by Tom Polanski in Agencies, Customer Centric, Relationship Marketing on March 27th, 2008

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Building Your Business with Free Conferences

By Tom Polanski

Online conferences, also called teleseminars, are a great way to build up your business.  Not in terms of profits (at least not yet) – but in terms of reaching out and creating a valuable customer base.  Hosting a free conference helps you not only create a positive atmosphere for your business and yourself, but also helps promote name recognition and your company brand. Many online services exist that will let you host a conference online. Read the rest of this entry »

Posted by Tom Polanski in Growing a Business on March 22nd, 2008

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What is a Creative Brief and Why Should You Write One?

By Tom Polanski

When it comes to marketing your business, no one knows your industry or target audience better than you do.  So when it comes time for you to sit down and work out a marketing plan with your chosen ad agency – where do you start?

One of the best ways to get on the right track with your advertising agency is to write a creative brief.  Simply put, a creative brief helps the ad agency create a solid, measurable goal with regards to your marketing efforts.  It helps both them, and you, understand where you are now – and where you’d like to be as a result of this promotional campaign.

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Posted by Tom Polanski in Advertising, Agencies on March 18th, 2008

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